Released on = July 12, 2006, 9:54 pm

Press Release Author = Shay Judie

Industry = Software

Press Release Summary = Audio4fun.com has officially launched the Partner Seeking
Program for German and French local sites.

Press Release Body = Nicosia - Cyrus, July 2006, Audio4fun.com has officially
launched the Partner Seeking Program for German and French local sites.

These sites aim at buyers in Germany, France and other countries speaking the same
languages. This is one of the crucial steps that Audio4fun.com wants to carry out in
2006. Ms. Helen Le, Sales - Marketing Manager explains this as "the first big step
to get into the European market," a place considered as "extremely conservative,
especially to the software producer."

Audio4fun.com - a popular name in audio and video software - sparked this
localization process in late 2005, and the first two targeted markets were Japan and
Italy - the lands where few giants have full commitment to please the fussy
customers. This is part of the company's strategy to expand its business in Asia and
Europe.

Localization is not a new concept, but no one can deny that this process brings out
great benefits to both of its partners.

A new market is never as easy as ABC. Differences in language, laws, consumer
habits, shopping attitudes, business traditions and customs, etc. all may discourage
even big companies. No matter how careful your market research is, you can not avoid
these discrepancies. However, things will become smoother with local partners
because they can help overcome all cultural and geographical obstacles. Once you
have a thorough understanding of the region, the only remaining problem is time.

As for local partners, this partnership enables them to approach new technologies,
which are often superior to domestic ones. If Audio4fun.com had taken risks by
bringing old or outdated software to Japan, it would certainly have failed. In fact,
it did not. Besides technical benefits, local partners can also make profit on the
cooperation. This amount of money may come in the form of commission or bonus.
Taking the affiliate program of Audio4fun.com as an example, we see that each
affiliate in the monthly Top 50 best selling can receive an extra amount of bonus.
Obviously, the local partner does not get any loss through this kind of business.

In short, localization is mutually beneficial to both partners. The better relation
you have with the local partner, the better result you can achieve at the new
market. Only with this localizing step, a company can widespread its influence, as
Ms Helen Le kept insisting, "We know that localization on global extent is the only
way that Audio4fun.com can bring fun to the multimedia world. And of course, we
can't do it all alone, we need you, our local partners."

About Avnex Ltd.,

For many years, Audio4fun.com has dedicated to developing the products that can
bring changes to the way we communicate with the whole world. Audio4fun.com
specializes in 03 core areas: Audio and Video Morphing Algorithms, Audio and Video
Stream Interception, Audio and Video Real Time Effecting.

The wide range of products from Audio4fun.com can be found at http://www.audio4fun.com



Web Site = http://www.audio4fun.com

Contact Details = Contact details:
Shay Judie
Business Development Department
Email: media@audio4fun.com